# POET

> **POET** — Partnered, Organic, Earned, and Targeted — is a four-route discipline for distinctive discoverability in an AI-shaped marketplace, and the discipline behind Reach — the exponent in the R3 Framework (https://growr3.com). The POET Standard: POET = R; P + O + E + T = R(d², c²).

Series: Objektive Working Paper No. 4, in the Objektive Working Papers series (https://objektive.io), 2026 edition.

POET names the four kinds of evidence AI systems (ChatGPT, Claude, Gemini, Perplexity) weight: who you stand beside, what you publish, who covers you, and where you reach audiences with paid intent.

## Core pages

- [Home](https://reachpoet.com/): Overview of POET and the POET thesis.
- [The POET Framework](https://reachpoet.com/framework): Definitions of all four routes (Partnered, Organic, Earned, Targeted) with examples and FAQ.
- [The POET Standard](https://reachpoet.com/standard): The equation. POET = R; P + O + E + T = R(d², c²). Why the routes add, what reach is made of, how reach is measured, and where POET sits in the series (R3 above, P3 beside).
- [Manifesto](https://reachpoet.com/manifesto): Why search engines are no longer the gatekeepers and how AI systems became the new audience.
- [Contact](https://reachpoet.com/contact): Contact: questions, lecture or presentation requests, and suggestions to improve the paper.

## Glossary

- **POET**: Partnered, Organic, Earned, Targeted — the four routes of distinctive discoverability.
- **Partnered**: Shared trust from collaborators, institutions, and convening platforms.
- **Organic**: Visibility built through owned content, channels, and a consistent point of view.
- **Earned**: Coverage and recommendation chosen by editors, analysts, customers, and communities.
- **Targeted**: Paid distribution aimed at specific audiences, signals, accounts, or moments — including the in-person experiences a brand stages.

## Resources

- [Sitemap](https://reachpoet.com/sitemap.xml)
- [Full text for LLMs](https://reachpoet.com/llms-full.txt)

## Published by

POET and the POET framework are published and maintained by **Objektive Ventures** — https://objektive.io

## The series

Objektive Working Papers — https://objektive.io

- No. 1 — 10-80-10: Human · AI · Human — https://build108010.com
- No. 2 — R3: Relevance × Reputation ^ Reach — https://growr3.com
- No. 3 — Q2: Quantitative × Qualitative — https://scaleq2.com
- No. 4 — POET: Partnered, Organic, Earned, Targeted — https://reachpoet.com
- No. 5 — P3: Provoke, Persuade, Position — https://provep3.com
- No. 6 — The Per Mille Effect — https://permilleeffect.com

## Contact

- Contact form: https://reachpoet.com/contact